Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Wednesday, April 14, 2010

Misuse of Facebook and Twitter in Mexico


Mexican drug cartels appear to have adopted two new techniques to avoid military raids and police checkpoints: Facebook and Twitter. And so now the Mexican government trying to crack down ... on the use of Facebook and Twitter.

Facebook has been on the radar of government officials who believe that it has been used to facilitate the abduction of the relatives of powerful businessmen and politicians, with kidnappers allegedly using the social networking site to discover the identities of a high-profile person's family members. Meanwhile, authorities, already peeved that ordinary citizens have been using Twitter to alert each other to the locations of drunk-driving, breathalyzer checkpoints via @antiaa_df, are now furious that drug dealers are using similar Twitter accounts to circumvent dragnets and to communicate with each other.(See How Twitter will change the way we live.)

"Twitter is a serious problem not only to Mexican law enforcement agencies but to any law or intelligence agencies all over the world, because criminals, drug cartels and terrorist cells are getting more sophisticated in their methods of communication," says Ghaleb Krame, a security expert at Mexico's Alliant International University. Krame says that criminal organizations are using Twitter or other social network platforms to communicate with each other through key words that mean something different to anyone outside of their circles. For example, drug cartels will post videos of drug corridos, ballads about the narco world, on YouTube with lyrics that can contain subtle clues as to the current hierarchy of the gang — as well as threats.(See the world of Twitter.)

Mexican drug cartels apparently use Twitter and Facebook not only to communicate with each other, but also to spread fear through local communities. Recently in the bloody border town of Reynosa, people associated with one cartel used tweets to terrorize the city by posting messages that created panic among residents and halted normal activities as the threats circulated through Twitter and Facebook. One tweet read: "The largest scheduled shootout in the history of Reynosa will be tomorrow or Sunday, send this message to people you trust that tomorrow a convoy of 60 trucks full of cartel hitmen from the Michoacan Family together with members of the Gulf Cartel are coming to take the city and take everyone out alive or dead!" Schools and shops closed that day.

A contingent of the liberal Revolutionary Democratic Party has now drafted a bill to closely monitor and regulate the use of Twitter and Facebook in Mexico. The bill would make sharing information that helps others break the law or avoid it a criminal act. (The social media companies themselves are not targets of the bill, just their Mexican users; Twitter and Facebook have warned their users to obey Mexican law.) The bill's sponsor, Norberto Nazario, says that he wants to create an online police force that would keep abreast of the ways drug cartels and kidnapping rings are using the Internet for crime. He adds that sharing information about the actions of the police should be illegal, especially during the country's fierce drug war.

The bill is partly modeled on a Spanish bill that would allow the government to close down websites that facilitate the breaking of copyright and other laws. Both the Spanish and Mexican bills are controversial. Mexican tweeters reacted with laughter and scorn when they heard about the bill, many saying that the proposed legislation was just an excuse for the government to act as "Big Brother." Instead on cracking down on Twitter and Facebook use, analysts argued that law enforcement and intelligence agencies should adapt to the new technology by creating fake identities on the social networking sites to track the criminals down instead of seeking to regulate the sites.

Krame argues that passing the bill would be the worst action the government could take in combating crime allegedly committed via Twitter and Facebook. Twitter, some observers argue, has allowed some citizens to become amateur journalists, thus fulfilling a huge need in Mexico, where many television and printed media have refrained from publishing some news stories because of the threat of retribution from the cartels. Four journalists have already been killed this year because of reporting on drug-related issues.

For now, Los Twitteros, as Twitter users are called in Mexico, will have to wait and see what happens when the bill comes up for a vote in the next few months.

Tuesday, April 13, 2010

The Facebook of dieting

SparkPeople helps millions of dieters lose weight – but not from their wallets.


Today people turn to social networks for help with everything from finding a job to landing a date. So it’s only natural that virtual communities would crop up around another of life’s big challenges: losing weight.

But the usual suspects aren’t the ones leading the way in convening calorie counters online. That title belongs to SparkPeople.com, a free website that with 2.7 million unique monthly visitors, recently eclipsed Weightwatchers.com as the most popular dieting website.

SparkPeople isn’t new. Launched in 2001, the site claims to have helped users drop more than 10 million pounds, although most of its user growth has occurred more recently: Spark added 6,000 new members daily in 2009.

Its philosophy isn’t exactly novel either. Rather than plug a faddish, overnight diet plan (see Atkins, South Beach), the site pushes modest and flexible lifestyle changes via goal setting. It promotes fitness and healthy eating habits by offering tools like a calorie tracker, video demonstrations of exercises, and downloadable grocery lists.

While these assets are part of the site’s recipe for success, the key ingredient is its loyal and obsessive community. (It also helps that it’s free.)

Support groups are a mainstay of weight loss programs, but in the pre-Internet era they were limited to local gatherings of dieters, who sometimes had little in common other than geography. At SparkPeople members create profiles where they report on their progress and pen blog posts that help them stay accountable and inspire others.

One popular post is titled, “Old fat photos — 100 lbs heavier. If you need inspiration take a look!” Users can also leave notes of encouragement for their “SparkFriends,” peruse message boards, or join groups organized by members, most of whom are middle-aged women, around common interests or goals.

Weightwatchers.com offers similar features, but whereas the largest group on that site boasts 7,000 members, Sparkpeople’s group membership regularly numbers in the tens of thousands. Users also spend more than twice as much time on SparkPeople.com as their counterparts at Weightwatchers.com, according to Nielsen. This highly engaged community is SparkPeople’s primary source of growth: Members eagerly evangelize the site, trying to “spark” family and friends to sign up.

SparkPeople, which is not yet profitable, gets most of its high seven-figure revenue from advertising. It’s a lean operation, with 25 employees and only one outside investor: Steve Case, founder of AOL. Case says SparkPeople is unique because, “they’re creating more of a platform approach with tools, so users can customize their own set of goals to do things in a more permanent, sustaining way.” It also means the site is equipped to help users tackle goals beyond weight loss.

Jan Rea, 52, recently used the site’s goal-setting feature to complete her bachelor’s degree. Calling herself “addicted to SparkPeople,” Rea first joined the site five years ago to tackle weight loss and high blood pressure and cholesterol. Within two years she had lost 40 pounds and has kept it off since. Rea, who bought herself a fleece jacket with the SparkPeople logo, talks to anyone she can about the site and even posted a notice about it in her church bulletin.

“I always felt like I was starving with Weight Watchers,” she says of the company’s offline program. “With SparkPeople I don’t feel like I’m missing anything.”

Now that it’s the online leader in weight loss, SparkPeople is eying lucrative partnerships and offline licensing deals. Corporations, including IBM (IBM), have piloted versions of the site for employees, to help rein in skyrocketing health care costs.

In January, The Spark, a weight-loss book authored by company founder Chris Downie, who sold his previous startup to eBay (EBAY) in 1998, snagged the No. 1 spot on the Amazon.com, Walmart.com and B&N.com preorders lists, just prior to launch.

Now if only your SparkFriends could guard your refrigerator.

Possible caption/pull-quote: The free-to-join site pairs user-friendly tools and resources with social networking to help people meet realistic weight loss goals.